Liverpool Tops Premier League Revenues As Real Madrid Lead Deloitte Money League

‎Liverpool generated the highest revenue among English clubs last season, according to the Deloitte Football Money League.

‎However, for the first time in the report’s 29-year history, no Premier League side ranked inside the top four.

‎Real Madrid led the list with €1.61bn, followed by Barcelona, Bayern Munich, and Paris Saint-Germain.

‎Liverpool were fifth, having jumped from eighth in the 2023-24 season, a rise fuelled not only by the success of Arne Slot’s side but by staging more concerts by artists such as Taylor Swift, Dua Lipa, and Bruce Springsteen at Anfield.

‎Marco D’Elia, assistant director at Deloitte’s Sport Business Group, confirmed that Liverpool’s €836m in total revenue marked the club’s first time topping the Premier League rankings.

‎“Liverpool’s strong performance was driven by on-pitch performance, Champions League revenues, and a 7% increase in their commercial revenues,” he said.

‎“That is driven by more focus on non-matchday events at Anfield, including concerts by Taylor Swift and corporate events. They also benefited from the challenges of other Premier League clubs, particularly Manchester City and Manchester United.”

‎A lack of success on the pitch affected the revenue of Manchester City, who dropped from second to sixth after making €829m. Manchester United, which made €793m, fell from fifth to eighth.

‎Manchester United were once seen as the blueprint for commercial success in football, having led the Money League in 10 of its 29 editions, most recently in 2017. The club’s decline was driven by a drop in broadcast revenue, from €258m to €206m, and its absence from the UEFA Champions League.

‎Arsenal, Tottenham, and Chelsea stayed in the positions of seventh, ninth, and 10th on the list.

‎Tim Bridge, lead partner in the Deloitte Sports Business Group, said the report showed the most successful clubs were taking greater ownership of their revenue-generating capabilities.

‎“There is a pivotal shift in some club business models with an increased focus on maximising the impact of their brand and their stadium assets,” he said.

‎“The presence of on-site breweries, hotels, and restaurants is now commonplace and illustrates a strategic move to diversify income and create year-round entertainment destinations.

‎“This innovative approach is broadening revenue streams significantly, allowing clubs to unlock opportunities far beyond the traditional matchday experience in a drive to secure more sustainable financial futures.”