Real Madrid’s Endrick Becomes Red Bull Brand Ambassador

Real Madrid’s teenage football sensation Endrick signed a multi-year sponsorship deal on Tuesday with Austrian energy drinks maker Red Bull.

Thiago Freitas, COO of Roc Nation Sports in Brazil, the agency that represents and manages Endrick’s career, said that the 18-year-old Brazil international will be a brand ambassador for the company.

The striker adds the deal to a partnership roster that includes brands like Disney, New Balance, and Panini.

“I was thrilled when I received their invitation and we met soon after to talk about what we could do together,” Endrick, who last week was unveiled as Real’s latest player, told Reuters on Monday.

“Red Bull was already part of my day-to-day life and I’m very happy to be part of this team, which includes several athletes I admire a lot. To be able to be part of this family, in football, is to bring together everything I like.”

Real Madrid acquired Endrick from São Paulo-based Palmeiras in 2022 for over €60 million ($64.91 million). However, he had to wait nearly two years to officially join the club until he turned 18, to FIFA regulations concerning underage players.

Endrick led Palmeiras to a record-extending 12th Brazilian league title and was Brazil’s youngest international since Pelé in 1957.

In March, Endrick made history by becoming the youngest player to score in an international match at Wembley. His goal secured a 1-0 victory for Brazil against England, bringing an end to the home team’s 21-game unbeaten streak at the national.

“[The Red Bull deal] will focus on drawing and engaging new and existing audiences through multimedia storytelling about Endrick’s life path, which is an extraordinary one,” Fabio Wolff, managing partner of Wolff Sports, who negotiated the deal, told Reuters.

Endrick is the second Brazilian footballer to sign a sponsorship with Red Bull after Al Hilal’s Neymar Jr.

The Austrian energy drink company also sponsors Liverpool and England defender, Trent Alexander-Arnold as well as Brazilian athletes like Olympic and world surfing champion Italo Ferreira and six-time X-Games skateboarding champion Leticia Bufoni.